London tech firm moves North American HQ from Canada to North Texas

PAR Capital

A London-based tech firm has shifted its North American headquarters to North Texas. Software firm Basis Technologies moved the operation from Vancouver, Canada to a building in Addison.

Company officials said it was a combination of geography and workforce that brought them to the Dallas areas.

"It was a good fit for us and I jumped at the opportunity to bring this to Dallas," said Matt Thomas, Executive Vice President for Basis Technologies. "Everybody things the smart talent is in Silicon Valley and Austin but Dallas is right there in terms of competing.

"The plan is to continue to grow and over the next few years to get to about 100 people," Thomas said.

The United Kingdom-founded company expanded to Vancouver a few years ago to serve a client.

But Thomas said travel from British Columbia was a challenge to serve all Base Technologies’ clients across North America.

The company already has 65 clients in the U.S. and Canada.

The business and systems software firm’s customers include British Petroleum, Procter & Gamble, Honda, General Electric and Ralph Lauren.

Basis Technologies subleased 4,200 square feet of office space at 16301 Quorum Drive in Addison near the Dallas North Tollway.

"For the biggest bang for our buck, this was perfect," he said.

The operation started with about 20 people.

Colliers International Group’s Colliers’ Ryan Hoopes negotiated the lease.

Base Technologies’ new Dallas-area regional headquarters is along with offices in New York, Seattle, Berlin and Budapest.

Thomas said the firm looked at locations around the U.S. – including Austin – and other buildings in North Texas before picking the Addison property, with an eye toward future expansion.

CEO Martin Metcalf said the firm is wooing new customers from its North Texas location.

"We are a UK founded company growing in a global market," Martin said. "For the customer base that we can target, the largest single market is North America.

"It’s critical for our growth as a company overall that we are strong here," he said. "Being centrally located in the country means we can get to everybody with the most efficiency."

Tech industry labor attracted to the area by major firms that already have offices in North Texas will allow the company to grow.

"There is a great talent pool of people we are hiring," Metcalf said. "Relocating to here was a straight forward decision to make."

The company plans to grow its North Texas office to about 100 people at 16301 Quorum Drive in Addison.

(PAR Capital)

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